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Rina's avatar

Please consider avoiding using the term Pro-Palestine, or anything that begins with "pro" to describe these hate mobs. Why? I find Jonathan Haidt’s Elephant and Rider model really useful for thinking about this. It explains why using the term “pro-Palestinian” is counterproductive.

The Elephant is fast, emotional, and associative. The Rider is slow, analytical, and rationalizes after the fact. People’s judgments are always driven by the Elephant first (see also the book by the Israeli-American psychologist Daniel Kahneman, "Thinking, Fast and Slow")

When the Elephant hears terms like "pro-Palestinian,” it immediately registers a humanitarian signal: supporting an oppressed people. That emotional framing kicks in before any critical analysis happens.

At that point, the Rider isn’t evaluating the movement neutrally, it’s already trying to justify a morally positive frame. That’s how these labels grant automatic moral cover. From a messaging standpoint, this is disastrous. We’re letting the hate movement control the Elephant’s reaction by repeating its preferred branding.

Our goal is to cue the "Elephant" differently and force the Rider to engage with the movement’s actual behavior instead of rationalizing its self-image (or, as Kahneman would describe it: we want "System 1", the fast, instinctive and emotional system to stop; and "System 2", the slower, more deliberative, and more logical system to kick in).

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