Jewish Legal Group Demands Action from Rumble for Platforming Holocaust Denial
The National Jewish Advocacy Center demands action from Rumble for hosting antisemitic content, including Holocaust denial — criticizing the platform for failing to enforce its content policies
The National Jewish Advocacy Center has issued formal demands to video platform Rumble, asserting that the company has systematically failed to enforce its content policies while hosting antisemitic content. NJAC asserts that Rumble has hosted and in some cases profited from virulent antisemitic material, including Holocaust denial, dehumanizing conspiracy theories, and explicit incitement to violence against Jewish individuals and institutions.
The formal letter, signed by NJAC CEO Mark Goldfeder and senior legal counsel, cites a pattern of the platform hosting extremist content while failing to implement adequate content moderation. The letter comes following recent widespread condemnation of a "Fresh and Fit" podcast episode hosted by Myron Gaines that featured pro-Hitler statements, but addresses broader concerns about Rumble's content policies and enforcement mechanisms.
NJAC's Five-Point Demand
In the letter, the National Jewish Advocacy Center outlined five specific demands for Rumble Inc.'s board of directors:
Immediate public audit and purge of antisemitic content, including material involving incitement to violence, Holocaust denial, and conspiracy theories targeting Jewish individuals and institutions
Disclosure of moderation mechanisms and content policy enforcement procedures to shareholders and the public
Revision of content policies to include clear, legally sufficient definitions of antisemitism aligned with recognized international standards
Independent oversight council involving civil rights and faith-based organizations with binding authority over content enforcement decisions
Public disclosure of all communications with advertisers, investors, and regulatory bodies regarding hate-related content
Rumbles Systematic Failure
The NJAC letter asserts that Rumble has created an environment where antisemitic content thrives. NJAC contends that Rumble has done "willful misrepresentation" by marketing itself as enforcing content policies while simultaneously allowing its infrastructure to become "a safe harbor for incitement and hatred."
"You have materially misled shareholders about the legal, reputational, and financial risks associated with your content moderation failures," the letter states. "Such representations and omissions are likely to violate securities laws when users and advertisers relied on those representations when choosing to use, support, or invest in the platform."
The letter specifically references the platform's hosting of content involving "dehumanizing blood libels" and "explicit incitement to violence against Jewish individuals and institutions," suggesting a pattern that extends far beyond any single episode or creator.
Legal and Financial Implications
The NJAC states that Rumble's board has "abdicated its duty of oversight" and enabled content that violates both the platform's stated policies and securities laws. The organization threatens to pursue "a range of remedies" including regulatory referrals to the Federal Trade Commission, U.S. Securities and Exchange Commission, and coordination with institutional investors regarding fiduciary breach.
"If your leadership continues to ignore its own obligations, NJAC and its partners will pursue a range of remedies," the letter cautions. "You are not just tolerating antisemitism — you are structurally facilitating discriminatory hate in violation of your own stated policies."
NJAC writes that by prioritizing engagement metrics over content safety, Rumble has allowed extremist content creators to "mainstream antisemitic and target marginalized communities with impunity."
The Fresh and Fit Context
While the letter addresses systemic issues, it comes following recent controversy over the Fresh and Fit podcast episode hosted by Myron Gaines that featured panelists making statements such as "What if the Jews did something to the Germans," with a co-host responding "Hitler had to do what he had to do." The episode, which originally aired on Rumble, was eventually removed after widespread condemnation.
Next Steps
As digital platforms continue to grapple with content moderation challenges, the NJAC's approach of combining civil rights advocacy with corporate accountability measures may provide a template for other organizations seeking to address hate speech on social media platforms. As of press time, Rumble Inc. has not publicly responded to NJAC's specific demands outlined in the formal letter.